Chinese automaker Chery launches in Kenya

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Chery, China’s fourth largest motor vehicle manufacturer, has entered Kenya, one of Africa's top auto markets. The company makes several electric and plug-in hybrid vehicles (PHEVs), including the Omoda E5, a pure electric vehicle, and several PHEV models under the Tiggo line, such as the Tiggo 7 hybrid, Tiggo 8 Pro plug-in hybrid, and others in the Tiggo range.

• Chinese automakers have struggled to penetrate the East African market, which is mainly right-hand drive. Procuring right-hand drive vehicles from China is costlier, which has allowed Japanese brands to dominate the market.  

• While Chery only recently entered Africa, it is expanding rapidly to catch up with more established players. The company has quickly become one of the best-selling brands in South Africa, becoming the eighth most popular car brand in the country. 

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