Electric tricycle firm enters West African market

From the newsletter

Canadian electric tricycle company Alpha eMobility will launch in Nigeria this week, its first market in West Africa and second in Africa. The Nigeria launch comes just three months after the company launched in Kenya, its first market in Africa. The company sells passenger, cargo and ambulance tricycles and seeks to further expand to Tanzania and Ghana.  

• Nigeria has more than 400,000 tricycles, commonly known as keke. This makes it one of Africa’s largest tricycle markets, naturally attracting the attention of electric three-wheeler companies like Alpha.

• Alpha will face stiff competition from the growing number of local electric tricycle companies that have already established themselves in the market. They include Innoson, Ecowaka, Swap Energies, Micra, and the state-backed Naseni. 

More details