Interview: How Kabisa plans to conquer the EV market

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Rwandan EV startup Kabisa is expanding into Kenya, East Africa’s largest market, to grow sales. But the company is facing new challenges, not least being that Kenya is a right-hand drive market, completely changing its vehicle sourcing and costs, says Marumbo Sichinga, Kabisa’s East Africa EV Expansion Lead in an interview with Mobility Rising.

• Mr Sichinga has led business development at Kabisa for nearly three years, driving the company’s growth across East Africa. He brings extensive experience in sales technology, IoT solutions, and network mapping. 

• Kabisa plans to adjust its pricing strategy and vehicle selection to deal with the realities of the Kenyan market, which does not enjoy the same level of tax benefits as Rwanda. 

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