Interview: How Pixii Motors plans to conquer the e-scooter market

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To make a world class electric scooter, the design has to be top notch, and the engineering and the technology has to be cutting edge. But the icing on the cake is if all this is done in Africa – exactly what Pixii Motors is doing. But this is just the beginning of the Tunisian startup’s global ambitions, says its co-founder and CEO Anis Fekih in an interview with Mobility Rising. 

• “I was in Europe when Tesla emerged, and at the time I was working as an airline pilot. I asked myself, “Why not create the Tesla of motorcycles?” More than that, “Why not build this Tesla from Africa, with African engineers, and bring some airplane technology into the scooter?” he says. 

• With a target to hit $50 million in revenue over the next five years, Mr Fekih has his work cut out. One way he sees the company hitting this target faster is a reduction in production costs as volumes grow, which will help cut prices and potentially grow sales. 

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