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Interview: Why Zembo is expanding to Cameroon
Source: James Obarowski
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Ugandan electric mobility company Zembo is preparing to enter the Cameroonian market but has no immediate plans for Kenya, CEO James Obarowski said in an exclusive interview with Mobility Rising. Zembo is the sole supplier of electric bikes to Uber in Uganda, which recently launched electric ride-hailing services through a partnership with Greenwheels.
Mr Obarowski is the founder and CEO of Zembo. He has over 20 years of experience in business development and marketing, having worked with leading organisations such as Pula, TechnoServe and Coca-Cola.
Zembo works with local OEMs like Simba Automotive to assemble their bikes. Although CKD assemblers enjoy lower VAT, Uganda lacks the ecosystem for true local fabrication, so the VAT exemption offers little practical benefit, says Mr Obarowski.
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