- Mobility Rising
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- March 04, 2025
March 04, 2025
European firms seek protection from Morocco’s vehicles
European automakers have called on the EU to protect them against cheap vehicles and batteries from Morocco. They argue that the North African country is being used by China to evade European tariffs. Chinese firms are building factories in Morocco to make both fuel & electric vehicles as well as EV batteries for export to Europe. |
There is concern in Europe that domestic firms will shed millions of jobs due to an influx of cars and components from Morocco. The country has a free trade agreement with the EU. This has allowed it to become the largest exporter of vehicles to Europe.
The protections that European firms are demanding are in the form of higher import duty on vehicles from the North African country. They are furthermore asking for EU subsidies and other incentives to improve the continent’s competitiveness.
Our take: EU tariffs on Morocco’s vehicles could hasten similar action from the US, which also has a free trade agreement with the North African country and which has also introduced tariffs on Chinese goods... Read more (2 min)
South African car makers increased production of plug-in hybrid vehicles (PHEVs) by 121% last year to 11,406, driven by higher demand. More than 94% are exported, with only 737 PHEVs sold locally, although that is still more than double the 368 units sold in 2023. Overall, PHEVs only made up 0.14% of sales in South Africa in 2024. |
PHEVs offer a middle ground between traditional internal combustion engine (ICE) vehicles and full battery electric vehicles (BEVs). This is particularly appealing in South Africa, where widespread charging infrastructure is still limited.
In a market where more than half a million motor vehicles are sold annually, the PHEV sales numbers are tiny. This could however change as prices are expected to decline. Growth could also be propelled by the introduction of longer-range options, which are already being sold in markets such as China.
Our take: PHEVs with electric ranges of between 200 and 300 km are likely to appeal to non-early adopters, especially in markets where charging infrastructure is not fully developed as is the case in Africa... Read more (2 min)
New money for mobility companies in North Africa rose faster than in any other region in February 2025, according to data published this week. The region accounted for 23% of the funding during the month, a sharp increase from 1.14% in February 2024. However, West Africa accounted for 77% of the overall funding – thanks to one deal. |
Debt and Series B funding dominated February 2025, accounting for 76.53% of the total funding, with $30 million being raised in West Africa. Pre-Series B funding followed, contributing 17.35% of the total, with Egypt's securing $6.8 million. Venture rounds represented 0.52%, with Tunisia raising $0.2 million.
The high percentage of debt financing suggests that investors are shifting towards lower risk options, shying away from equity investments and favouring businesses with proven revenue models.
Our take: Investors are prioritising scalability over experimentation. Early-stage ventures may struggle to secure funding swiftly, requiring alternative financing strategies such as grants or accelerator programmes… Read more (2 min)
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Vector Logistics staff pose with their new Volvo e-truck from Volvo Trucks South Africa
Events
🗓️ Register for Futuroad Expo in South Africa (Oct 28)
🗓️ Join auto exhibitors at the Intra-African Trade Fair in Algeria (Sept 4)
🗓️ Secure your spot at the West Africa Automotive Show (May 13)
Jobs
🗣️ Become the next Communication and Marketing Officer at EV24.africa (Côte d'Ivoire)
🕵️ Elevate your career as a Quality Assurance Officer at Ampersand Energy (Kenya)
💼 Join Glide Smart Mobility as their Marketing Executive (Egypt)
Various
🛵 Dodai reaches 860 sales of e-motorcycles since its inception
🚘 Owaride seeks partners to supply electric cars for their riding app in Nigeria
⚡ Vine Mobility launches two EV products—VineCharge and VineVolt to the public
Seen on LinkedIn
Erick Massawe, General Manager at Watu Credit, suggests, “As the amount of money in people’s pockets continues to shrink, PayGo becomes the most viable option.”
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