Q&A: Finance company explains pivot to EVs

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Mobility finance company Max has deployed over 10,000 EVs across Africa. Founded in 2015, Max’s bread and butter has been the financing of fuel vehicles. But amid the global transition to EVs, the company read the signs of the times, and is now only financing EVs, says Max’s Head of PR and Communications Oluwatoyin Ashipa in an interview with Mobility Rising. 

• Max was founded by Nigerian businessmen Adetayo Bamiduro and Chinedu Azodoh. It has evolved from a last-mile delivery service into a comprehensive mobility platform focusing on EVs, offering financing and insurance.  

• The company is expanding aggressively in West Africa backed by local and international investors. According to Ms Ashipa, Max is eyeing more markets in Africa.  

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