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- The EV race to the bottom of the price scale
The EV race to the bottom of the price scale
Source: Dongfeng
From the newsletter
Chinese car manufacturer Dongfeng has introduced the Dongfeng Box E1 330 in South Africa, priced from R 459,000 ($26,600). It is the country’s third cheapest electric car and one of four Dongfeng Box variants that the company is introducing in the market. The BYD Dolphin Surf ($19,700) and Dayun S5 ($23,100) are the cheapest electric cars in South Africa.
In early 2023, the only EV selling for less than R 1 million ($58,000) was the Mini Cooper SE which cost R 723,000 ($41,900). Now, there are numerous electric cars that sell for less than half that.
New energy vehicle sales more than doubled in South Africa in 2024. The arrival of lower-cost models is boosting sales, a trend expected to continue.
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