Tunisia to slash EV prices in 2026

From the newsletter

Tunisians are set to purchase EVs at lower prices starting next year. The government has introduced a new package of rules that reduces consumption taxes on EVs to make them more affordable. The initiative aims to accelerate adoption, as the country’s EV market remains relatively small. By August, only 262 EVs had been sold in 2025, with BYD leading the market with 119 units.

• The Tunisian government’s decision to cut VAT on EVs from 19% to 7% reflects a strong commitment to accelerating electric mobility.

• China’s BYD is already establishing a strong presence in Tunisia, having launched multiple pure EV and plug-in hybrid models in 2024 and rapidly building brand awareness.

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