Tunisia to slash EV prices in 2026

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Tunisians are set to purchase EVs at lower prices starting in 2026. The government has introduced a new package that reduces consumption tax on EVs to make them more affordable. This initiative aims to boost adoption, as the country’s EV market remains relatively small. By August, only 262 EVs had been sold in 2025, with BYD leading the market with 119 units.

• The Tunisian government’s decision to cut VAT on EVs from 19% to 7% reflects a strong commitment to accelerating electric mobility. This policy shift is likely to make EVs more accessible to consumers.

• BYD is already establishing a strong presence in Tunisia, having launched multiple pure EV and plug-in hybrid models in 2024 and rapidly building brand awareness. BYD is well positioned to continue leading EV sales in the country for the foreseeable future.

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