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Electric tricycle firm arrives in West Africa
Dear subscriber,
Electric tricycles have largely escaped the conversation around EVs in Africa, with focus mainly on motorcycles and cars. But following months of pilot tests, one Canadian company is convinced that it has the recipe to make them a big success. Enjoy the read!
Brian Ambani – Editor
Canadian electric tricycle company Alpha eMobility will launch in Nigeria this week, its first market in West Africa and second in Africa. The Nigeria launch comes just three months after the company launched in Kenya, its first market on the continent. The company sells passenger, cargo and ambulance tricycles and seeks to further expand to Tanzania and Ghana. |
Nigeria has more than 400,000 tricycles, commonly known as keke. This makes it one of Africa’s largest tricycle markets, naturally attracting the attention of electric three-wheeler companies like Alpha.
Alpha will face stiff competition from the growing number of local electric tricycle makers that have established themselves in the market. They include Innoson, Ecowaka, Swap Energies, Micra, and the state-backed Naseni.
Our take: The high cost of electric tricycles means that any successful company will make access to credit central to its plans… Read more (2 min)
South African municipal power utility Citi Power has allocated R12 million ($735,000) in its budget for the 2025/2026 financial year to electrify its fleet. Feasibility studies, installation of charging stations, and procurement of the initial batch of EVs have been completed. It is the latest in a series of EV purchases by power utilities as they transition away from fuel fleets. |
Power companies own thousands of vehicles, which are constantly on the move for installations and routine maintenance. South Africa’s Eskom, Kenya’s Kenya Power, and Morocco’s ONEE are making the shift to electric fleets.
This aims to reduce costs and boost efficiency, especially for vehicles transporting heavy equipment. It cuts fuel expenses, especially where utilities rely on generators powered by fossil fuels.
Our take: Government utilities could partner with private EV leasing companies to supply and maintain electric vehicles instead of purchasing them… Read more (2 min)
Egypt has the lowest electric vehicle charging prices, according to an analysis by Mobility Rising. We tracked costs in four of Africa’s leading EV markets: Kenya, South Africa, Egypt and Nigeria. The North African country’s charging prices are five times cheaper than in South Africa, seven times lower than in Kenya, and more than a dozen times cheaper than in Nigeria. |
Egyptian charging prices are among the lowest globally. The country generates a large share of its power from state-owned gas and renewable plants, keeping production costs low. The government heavily subsidises electricity.
Charging prices matter significantly for EV adoption, especially in Africa, as they affect the cost of owning a vehicle. Lower energy costs for EVs are the core financial argument for switching from fuel cars.
Our take: A new charging tariff increase in Egypt will raise the cost of owning an EV, which could slow down sales… Read more (2 min)


Elsewedy Electric’s CEO Eng. Ahmed Elsewedy (in a green tie) welcomes Egypt’s Prime Minister Dr. Mostafa Madbouly (second left) at the MEA Industries Expo 2025 (Source: Plug Elsewedy Electric)
Jobs
👨🏻💻 Join Zeekr as a CRM Specialist (Egypt)
👨💼 Apply for Electric Vehicle General Manager at CIG Motors (Nigeria)
💼 Become an HR Business Partner at MAX (Nigeria)
Events
📅 Attend EV & Mobility Show in Morocco (Nov 19)
📅 Register for the EV Revolution Africa Conference in Ghana (Dec 3)
📅 Attend EMAK’s open day (Dec 5)
Various
🚗 EV House Ltd. launches two Geely vehicles in Ghana
🤝 Plug Elsewedy Electric partners with Geyushi Automotive industry
🚐 Isuzu Motors South Africa hands over two electric trucks to the Nelson Mandela University
Seen on LinkedIn
Enape Friday, a data analyst, says, “For the African delivery rider, the equation is simple. Plug-in charging replaces a fuel pump with a power cord, but still keeps them waiting. Battery swapping replaces the pump with a vending machine for power, unlocking unprecedented productivity.”


